A little about me

As a kid, my parents quickly realized that I would never be a sports star. So they sent me to musical theater camp. And dance. And improv class. I learned that, no matter my career field, I was born to entertain people. The marketing and advertising world is a natural fit for me—I get to tell stories, make people see things differently, and help them have fun along the way.

The bulk of my career has been spent copywriting for B2B and B2C clients. My performance background honed my talent for storytelling and expressing different voices through writing, which I leverage for every assignment. I also have a natural curiosity that drives me to learn what makes an audience tick; how we can strike a chord with their most authentic, human needs. In other words, how we can put on a good show!

Personal mission statement
To use my superpowers for good, uplifting people and groups that need it by identifying problems and opening minds.

Public speaking
🐈 ”So an introvert walks into an animal shelter…” (Ignite Lincoln 2019)

Adobe Creative Type
The Dreamer

CliftonStrengths Signature Themes
Intellection
Strategic
Discipline
Deliberative
Futuristic

Fast facts
Pronouns: She/her/hers
Likes: Tidy bookshelves, iced mint tea, Ted Lasso
Dislikes: Horseradish (sorry, dad), sunburns, empty pens
Adobe creative type: The Artist

Career bucket list
Boss around a minor celebrity
Cast a dog
Win an ADDY
Write a jingle
Name a nail polish color
Be a hand model

Resume

 

Copywriter | Edelman Financial Engines
February 2024-Present

  • Dedicated to prospect and client projects for the integrated wealth planning marketing team.

  • Write copy for marketing emails, videos, digital content, and planner and client collateral according to KPIs.

  • Work closely with in-house Compliance team to ensure adherence to organizational policies and federal law.

Senior Content Producer | Arbor Day Foundation
Oct 2022–February 2024

  • Managed small team of writers, tracking down the best story opportunities, assigning storytellers, guiding story development, and copyediting: arborday.org/stories.

  • Produced photo and video story shoots, including a shoot in the Dominican Republic.

  • Wrote internal messaging guide with quick-read talking points for the Foundation’s priority topics.

  • Launched internal “Viewpoints” series: Punchy, high-level memos to connect the dots between the Foundation’s mission and current events.

Senior Brand Copywriter | Ethos
Dec 2021–July 2022

  • Wrote conversational, high-performance B2B and B2C copy for life insurance startup: video scripts, paid social, paid search, lifecycle communications, direct mail, landing pages, co-branded marketing materials, collateral, and blog posts.

  • Acted as editorial authority for in-house marketing team, developing brand voice and proposing messaging tactics and strategy

  • Developed comprehensive copywriting style guide

  • Wrote B2B campaign for life insurance agents that generated 200+ leads within 12 hours

  • Created first process documentation for voice-over production and licensing records

Senior Writer/Producer | Swanson Russell
Oct 2011–Nov 2021

  • Wrote award-winning B2C and B2B copy for brands in outdoor recreation, finance, energy, green industry, and aviation.

  • Produced television spots, radio, and video work.

  • Mentored creative interns and managed a full-time copywriter.

Education
University of Nebraska–Lincoln
Advertising & Public Relations
Dean’s List

🤩 Recognition

 

Gold (x2) / 2021 NE ADDYs - NEST 529
Judge’s Citation (x2) / 2021 NE ADDYs - NEST 529
Silver (x2) / 2021 NE ADDYs - NEST 529
Gold / 2020 Telly Awards - UBT, Lauren’s Story (:30)
Silver / 2019 NE ADDYs - Propane Education & Research Council
Bronze / 2019 Telly Awards - UBT College Student TV (:30)

 

📎 Clients

 

Ethos
Propane Education & Research Council
Nebraska Educational Savings Trust 529
Union Bank & Trust
Dorothy Lynch
SCUBAPRO
Vista Pro Landscape Lighting
TRU Simulation + Training
Textron Systems
University of Nebraska
Unilock
Chapin International

 

💬 Feedback

 

  • “Curious, clever and kind”

  • “She’s displayed a knack for turning complexity into conversation and sales speak into substance”

  • “She’s a rising tide, lifting all ships”

  • “She knows how to stop the bus and sort out what’s happening, and when to keep moving”

  • “What I like is how you sit down and do the f*cking work”

  • “You seem kind of like a Seinfeld character but real life”

  • “I have no idea what you do” (My sister)